Examining The Witness

(By the way I’ve never come up with a
good enough reason – unless of course you’re restricted to
space!).

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Advertising Myth 4: You should use a design agency to create your ads

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Like all professions there are good and bad design agencies.
However only use a design agency that uses ‘direct response’
advertising principles.

All other design agencies will never get the results you
should expect with your newspaper and magazine advertising.

In almost every case you are better equipped to create
your own advertising rather than using a design agency.

You’ll save thousands of dollars and almost certainly make
more money from the advertising you create.

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Advertising Myth 5: Your ad must not have too much copy (words) and have lots of white space

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This is the number one mistake people make with their
newspaper and magazine advertising.

You cannot ever hope to get a high response to your
advertising if you don’t give people a reason (or several
reasons) to respond.
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